meet emily & jared

we’ve been friends our entire lives. and yes, we technically “dated” in fourth grade.

last summer, during a simple coffee catch-up, we realized something: coffee is one of the few rituals people return to every single day, yet the sweetener category still felt stuck in the past.

jared had been dealing with bloating and gut issues. emily was becoming increasingly intentional about ingredients and wellness routines. the options on the market felt artificial, outdated, and disconnected from how people actually live today.

so we created sweetr: a modern prebiotic sweetener designed to fit seamlessly into your daily coffee ritual.

your morning just got sweetr.